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The card for the person who already knows you're not doing a Christmas letter.
There is someone you want to reach this December, and generic cheer is not the language you two speak. 24 folded cards, 12 designs, bold black text, white card, nothing else on the face. No ornament, no script. Just the line, sitting there, trusting it is enough.
The phrases run from dry to genuinely explicit. That is not a warning, it is the point. The right person already knows which one they are reaching for.
Most cards ask you to perform warmth at someone. These say the thing you were already thinking, and the person opening it laughs before they even get to the inside. Each one folds to 4 x 5.5 inches, designed and printed in Columbus, Ohio.
You already know who this is for.