Keep it simple, they said... don't offer too many options, they said. I think we've all heard the advice that when offering products to your customers, don't overwhelm them with choices.
But we never listened to that advice. In fact, we went in the opposite direction and offered literally thousands of combinations.
Logistically, we make every single sign when the order comes in, so it's not actually that crazy for us to offer so many choices. We have four kick-ass printers in our arsenal and a wall of ribbon colors, and our team works magic every day.
Why didn't we listen to the age-old advice? Because we work with brides, moms, teens, moms of brides. We work with guys who are about to propose. People who are honoring loved ones that they lost. We work with folks who are orchestrating the most important moments of their lives. And we believe that if we give you guys a few (hundred) options, you'll pick out the most perfect combination that fits you and your day.
So when you do the math, each item that you click on in our shop can be made on 2 paper colors, using one of 20 ink colors, finished with one of 42 ribbon colors. That means that your sign will be made in one of 1,680 unique colorways. It also means that we rarely make the same combo twice, so you will completely stand out and be unique (because anything else is just boring - amiright?!)
If you do actually get overwhelmed by your choices (don't panic, it happens!) we are here to help. Send our designer a message and we will get back to you as soon as humanly possilbe. Obviously, we love color so we're happy to chat with you to help craft the perfect palette for whatever your moment is.
The moral of the story: we trust you and you have great taste. You can do it. We've given you a gazillion options, and you are going to pick out the most gorgeous combination you've ever seen.